Blue Bear Creative is Helping Smashburger Reach Millennials


We’re proud to announce that Blue Bear Creative will be working with leading “better burger” restaurant,Smashburger, to help accelerate the brand’s social media presence on millennial-favored platforms, including Snapchat and Instagram. 

Check out the press release, below, for more information!







Denver, COLO. (April 16, 2015) – Blue Bear Creative, a digital marketing agency specifically aimed at reaching millennials, is pleased to announce fellow Denver-based company, Smashburger – the leading “better burger” restaurant known for its fresh, smashed-to-order burgers – as the newest addition to its growing client roster.

As a millennial-founded and focused agency, Blue Bear Creative will help Smashburger accelerate engagement with Generation Y through creative social media campaigns tailored to the specific platforms where millennials focus much of their attention – utilizing platforms such as Snapchat, Instagram and YouTube.

“Social media has proven to be an increasingly important vehicle for Smashburger, especially as the millennial generation continues to evolve as a large portion of our target demographic,” stated Christine Ferris, PR & Marketing Manager at Smashburger. “We’re thrilled to have Blue Bear Creative onboard and feel confident that this partnership will enable us to accelerate our social media presence with fresh, engaging content.”

Currently operating in 34 states and seven international countries, Smashburger’s dedication to delivering wholesome, authentic ingredients is apparent across the board. With premium menu items such as handspun Häagen-Dazs shakes, local craft beers, regional sides and burger recipes all made with 100% Certified Angus Beef®, as well as a one-of-a-kind burger and beer pairing program, Smashburger is at the forefront of the high quality, fast casual experience that consumers are increasingly demanding.

“We’re proud to be working with such an ambitious, forward-thinking company whose values already align with what millennials want from food service brands – top-quality ingredients, unique in-store experiences and phenomenal customer service,” says Alex Oesterle, CEO and co-founder of Blue Bear Creative.

With nearly 90% of millennials saying they are looking for fast, casual food that is “tastier, healthier and more customized,” visits to fast food chains among this group have decreased by 20%, according to a 2014 survey. Conversely, 42% of millennials reported an increase to fast-casual restaurants in the past year.

“It’s a very exciting time to be working in this particular space, especially with an enthusiastic, value-driven company like Smashburger,” states Blue Bear Creative co-founder, Nate Amack. Fellow Blue Bear co-founder, Annie Lake, agrees, “We’re eager to bring forth fresh, unique ideas that will help Smashburger utilize the engagement opportunities social media allows for, and ultimately, build upon their overall brand presence in the digital space.


Smashburger is a leading fast casual “better burger” restaurant known for its fresh never frozen, 100% Certified Angus Beef® burgers that are smashed on the grill to sear in the juices, creating an upscale quality burger packed with flavor and served at a great value. In addition to burgers, Smashburger offers grilled or crispy chicken sandwiches, fresh salads, signature side items such as Haystack onions and Veggie Frites, and hand-spun Haagen-Dazs shakes.  On each market menu, Smashburger offers locally inspired items like the regional burger, as well as regional sides & local craft beer. The company began in 2007 with the vision of Rick Schaden and funding by Consumer Capital Partners—the private equity firm that Rick and his father, Richard, own. Smashburger now operates more than 310 corporate and franchise restaurants in 34 states and seven international countries. To learn more, visit


Blue Bear Creative is a digital marketing agency specializing in creating content and digital experiences that appeal specifically to the millennial consumer – utilizing web design, video creation and millennial-favored platforms, such as Snapchat and Instagram. Based out of Denver, CO, Blue Bear Creative was born after its three millennial founders, Alex Oesterle, Annie Lake and Nate Amack, began noticing an increasingly bothersome trend of content targeted at their generation that flat out missed the mark. From that point forward, their credo has been, “Creating marketing to millennials that doesn’t suck.” To learn more,

Blue Bear Creative is a Denver social media agency focused on helping food and beverage brands market to millennials.