Why Natural Product Companies Should Incorporate Pinterest into a Social Media Strategy


If you’re a natural product company in search of some solid social media presence to kick-start user engagement and build followers, look no further! Focusing solely on visual marketing attributes, Pinterest has become one of the leading social media platforms. As ‘Food and Drink’ and ‘DIY Crafts’ being two of the most popular categories for its users, Pinterest proves to be a highly effective platform for natural product companies to strut their stuff (online).

Although Twitter, Facebook and Instagram have proven to be effective social media platforms for businesses to market themselves, Pinterest sheds a new light on products in a way that Twitter and Instagram do not. Pinterest gives its users the opportunity to create multiple “boards” allowing businesses to create an ideal lifestyle and market it to their consumers. Natural product companies often market a personalized lifestyle to their fans, making this particular aspect of Pinterest very attractive. Instead of a single picture, Pinterest lets businesses share more than just a product. They are able to share their story, or the reason they started the business, and how it positively contributes to society in a visually appealing way.

Whether your product is food, skin care, etc., you will be able to create boards that exemplify all aspects of your product, from start to finish. For instance, say your company is an all-new, all-natural makeup line that’s products are made with a newly discovered plant in the Amazon. You have the chance to show consumers where your product originates from, exemplify the meaning behind the product, and why it’s so important to purchase your product over another all-natural makeup line. Get it, now?social media for natural products companies

No matter if you are a new-comer to Pinterest, or already have multiple boards of your own, here are a few main features to help you build your presence on Pinterest:

  1. Promoted Pins

Promoted Pins are the greatest thing to happen to Pinterest. These pins are just like other pins, except you pay to have them seen (we know, it’s genius!). Instead of relying on SEO based on engagement for pins, this new feature lets businesses pay Pinterest to promote their pins so that more users and potential customers see them in their feed, and often. This helps brand awareness and brings more traffic to the company Pinterest account.

  1. Rich Pins

Rich pins are a feature that includes information on the Pin itself. There are “6 types of Rich Pins: app, movie, recipe, article, product and place” that relate to the type of pin you are offering. Depending on what type of Pin you’re pinning, these Rich Pins give each pin the necessary SEO functions needed to achieve the main goal without ever leaving the site itself. They do all the work for you.

  1. Analytics

This page is what truly helps businesses on Pinterest thrive. Using the Analytics page, businesses can see what pins and boards are doing well. Not only that, but they can get to know their audience. Businesses can see what their audience is interested in outside of their engagement with the business’s profile. This page supports companies on finding out what their followers like and using this information to cater their pins and board themes to their audience. Check out this useful video from Pinterest on how to use the Analytics page for your business.

So, there you have it. Pinterest was designed for all of your marketing hopes and dreams. They have thought of pretty much everything your business needs to hit the ground running, and keep running. Thanks Pinterest, we appreciate you.

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