Chinook Seedery – Instagram

As a small, but mighty, company with a commitment to delivering the very best (and healthiest) sunflower seed on the market, Chinook Seedery is the definition of a millennial-magnet:

  • Focus on non-GMO, all-natural ingredients
  • Commitment to making the most of what Mother Nature has to offer
  • Delicious and unique flavor offerings
  • Relevance to the world of sports, health and on-the-go snacking

Bulls Eye

Our Role

As a small company, Chinook hired us on to help establish a cohesive brand voice and identity, as well build a following of engaged and loyal customers in the world of social media—with the specific aim of catching the attention of the millennials

Community Management

We help Chinook reach, build and grow a community of engaged advocates through their social channels.

Social Strategy

We aim to position Chinook as thought leaders in their industryimplementing specific, targeted strategies through their social media channels.

Influencer Engagement

We help Chinook create authentic connections with new audiences by forging partnerships with high-quality influencers.

Content Curation

Establish a cohesive voice across multiple channels, including Instagram, Facebook, Twitter, the Chinook blog and media relations.

Product Photography

We captured the unique feel of Lavilin’s classic packaging in order to highlight it in a way that millennials can connect with.

Public Relations

Provide insight, strategy, media relations and execution with the goal of introducing Chinook to a wider audience.

Straight From The Brand

“Blue Bear continues to implement unique and effective strategies that increase awareness about Chinook Seedery and establish our company as a lifestyle brand. Our social media accounts have experience exponential growth in both following and engagement, particularly amongst our target demo, millennials.”

—Mark Pettyjohn, Founder & CEO, Chinook Seedery

A Glance At Our Work

The Results

(So Far)


% Increase in Instagram Followers


% Engagement Rate (Instagram)


Chinook Seedery

What began as a craving for a tastier, healthier sunflower seed has now become the best sunflower seeding experience around – Chinook Seedery.