In the midst of a brand overhaul, Smashburger hired us on to revamp their social media strategy and content in order to reach and engage millennials. From the get go, it was clear that Smash fans are a loyal bunch. The challenge, however, was getting their millennial fan base to notice and interact with what Smashburger was putting out on their social channels—particularly among Gen Y’er favorites such as Instagram and Snapchat.
We delivered comprehensive insights into targeting millennials across social media in order to showcase the Smashburger brand as a leader in the fast casual digital landscape. Our ongoing focus areas with Smashburger include:
Targeted, custom visuals and copy for Instagram, Snapchat, Facebook and Twitter.
Eye-catching in-store imaging & advertising to help drive sales of specific menu items.
Strategy and execution of focused brand campaigns across all digital and social channels.
Custom product and lifestyle-focused photography, video and graphics.
Help Smashburger reach, build and grow a community of engaged fans & loyal advocates.
Assistance with visuals, strategy and copy to amplify Smashburger’s E-blasts.
Social & digital strategies to connect Smashburger with their audience in a meaningful way.
Campaign execution with partners such as Heinz, the Colorado Avalanche and Winter Park Resorts.
Straight From The Brand
“After bringing on Blue Bear, Smashburger’s social media platforms have been exponentially growing at a rapid pace and have seen increased impressions and engagement amongst the millennial community. Blue Bear’s dedication to providing the Smashburger team with the most up-to-date social media insights, creative and collaborative ideas to enhance the brand’s image amongst millennials, as well as their overall tenacity to create the best fast casual brand on social media, has helped Smashburger to become amongst top tier fast casual players in the digital arena.”
—Christine Ferris, PR and Marketing Manager, Smashburger
Smashburger has a number of unique, local burgers created with toppings and flavors that embody specific local communities. While each local burger is generally only available to customers in that market, Smashburger will feature one as a limited time offering (LTO) on menus nationwide as a way to encourage fans to try different tastes and flavors that are popular across the country.
Smashburger’s latest limited time offering (LTO) – the nationwide release of the Sin City Burger, native to Las Vegas – gave us the perfect opportunity to prove how a little creativity, a lot of Vegas-themed shenanigans and one insanely delicious burger could win over a social community.
How It Worked
Fans are asked to share a tip that helped them survive their last trip to Vegas on Instagram or Twitter using #SinCitySurvivalTips.
A free trip for two to the Sin City to put those skills to the test.
As a burger that oozes indulges, and one that you can’t help but give in to, the Sin City Burger aligned perfectly as the ultimate fuel to survive Vegas.
Custom Photography & Graphics
Custom Copy & Targeted Ads
YouTube & Instagram Videos
Total Campaign Submissions
LTO In Smashburger History
Total Campaign Impressions
Increase in Social Media Followers