This year, Heinz announced its plans to go beyond the ketchup and relaunch the brand’s own new-and-improved, all-natural yellow mustard—making it available to consumers in grocery stores across America for the first time. While Heinz has sold mustard in the past, those varieties were generally only sold directly to food service buyers, such as stadiums and restaurants, rather than to consumers.
In order to help get the word out about ‘Ketchup’s new mustard’ in the world of social, we partnered with Heinz and Smashburger to create a short and sweet, stop-motion video for National Mustard Day.
If a love-struck burger and a jaw-dropping mustard bottle falling for each other doesn’t give you the feels, we don’t know what will.
Famous for their iconic brands on six continents, Heinz provides delicious, nutritious and convenient foods for families in 200 countries around the world. In more than 50 of those countries, they enjoy the number-one or number-two market position.